Après l’indignation commerciale de l’US Open, NBC et l’USGA réduisent les pauses publicitaires.

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USGA CEO Mike Whan has announced a 30% reduction in commercial interruptions during the weekend coverage of the U.S. Open on NBC. This landmark agreement aims to bring more live golf to fans during 21 hours of live coverage over the tournament’s final two days. Last year, the USGA and NBC worked together to limit the number of interruptions during the final round, a massive effort to improve the TV product overnight. The effort to improve the U.S. Open TV experience would continue between both the governing body and network well into 2023.

NBC’s 2023 U.S. Open weekend coverage will feature some 19 fewer commercial breaks than last year’s tournament, a figure that represents close to an hour of added on-air time between the two days. Those tweaks come in addition to a beefed-up broadcast schedule for this year’s national championship, which will have the most hours of coverage ever on NBC. The new agreement between the two sides was tested in earnest last year, multiple people with knowledge of the situation said.

While this year’s U.S. Open will feature fewer commercial interruptions, it will not result in fewer advertising dollars for NBC. The nature of the network’s broadcast rights agreement with the USGA is such that NBC has to sell a certain amount of ads to make up the rights fee it pays to the USGA. The NBC/USGA agreement, believed to be worth close to $100 million annually, remains unchanged in 2023. But before the cynics get too far ahead of themselves: the two parties won’t be replacing commercials with more « Playing Throughs, » and will truly be limiting the number of commercial interruptions during play.

In conclusion, the USGA and NBC have worked together to limit the number of commercial interruptions during the U.S. Open’s weekend coverage. This landmark agreement aims to bring more live golf to fans during 21 hours of live coverage over the tournament’s final two days. NBC’s 2023 U.S. Open weekend coverage will feature some 19 fewer commercial breaks than last year’s tournament, a figure that represents close to an hour of added on-air time between the two days. While this year’s U.S. Open will feature fewer commercial interruptions, it will not result in fewer advertising dollars for NBC.

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