Boss, the prominent fashion brand, has partnered with the National Football League (NFL) to launch a collection of lifestyle products for men and women. The line will feature hoodies, sweatshirts, T-shirts, polo shirts, tracksuit bottoms, and shorts from some of the league’s most popular teams, including the Dallas Cowboys, New York Giants, Las Vegas Raiders, Los Angeles Rams, and Miami Dolphins. The collection will be expanded to include 17 more teams in August, including the reigning Super Bowl Champions Kansas City Chiefs and NFC Champions the Philadelphia Eagles. The line will launch right before the NFL Draft on April 27 to 29 in Kansas City, Missouri.
To promote the Boss x NFL launch, creative director Trey Laird and his agency, Team Laird, brought together a group of current and former NFL players to appear in the campaign, including Micah Parsons of the Dallas Cowboys, Jaelan Phillips of the Miami Dolphins, and Victor Cruz, formerly of the New York Giants. The campaign also features models Joan Smalls and Taylor Hill posing alongside the players. The campaign features a short film, stills, and 3D renderings of selected jerseys, and touts: « No matter the team, no matter the goal, no matter the point – always play like a Boss. »
The collection is made from 100 percent cotton French terry and features embroidery and raised prints. There is also a top and jog pants in a jersey material with an allover digital print that simulates denim. The bulk of the collection will be sold on the NFL and Hugo Boss websites, at Hugo Boss retail stores, as well as at Dillard’s, Nordstrom, Bloomingdale’s, Fanatics, and select team stores. Boss will be onsite at the NFL Draft with a pop-up retail experience that will include the current collection and customization options.
In conclusion, the Boss x NFL collection is a fresh approach to fan apparel, and the collaboration between the NFL and Boss is a tribute to the players and the considerable training they undergo season after season. The collection is a way to promote a strong, overarching message of what it means to engage and play like a Boss. Fans can join the NFL at the 2023 NFL Draft to shop and celebrate the new collection as they cheer on their favorite teams.
Keywords: Boss, NFL, collection, lifestyle products, fan apparel, NFL Draft, Hugo Boss, fashion brand, pop-up retail experience, customization options, players, training, season, tribute, strong message, play like a Boss.
