Aug 27, 2021 6:36 p.m.
If you have a physical location or serve a lot of customers in a certain area, you need to work on your local search engine optimization (SEO). Local SEO is the process of optimizing your website so that your website gets a ranking when people in your area search for your products or services. It’s an important but often overlooked SEO skill!
In this article, we’re going to show you how local SEO can help you get more people into your business. Read on to find out more.
Google My Business is a tool offered by Google that allows small business owners to manage their Maps and Search listings. These entries often contain details about a business such as opening times, address, contact information, photos, and more. You can claim your claim by going to Google My Business, entering your company name and adding your information.
Google My Business is a great tool for local SEO. It helps users get the information they need at a glance, adds a section for people to rate, and can help build trust with searchers.
You need to make sure your web content is local Keywords are targeted. So go to a keyword research tool like Google Keyword Planner and type in a bunch of words and phrases that relate to your business. Also indicate your location! Google will then offer you a range of suggested local keywords based on their competitiveness or difficulty ranking for them and their average monthly search volume.
Just remember that you need to consider search intent as you split keywords into different Include parts of your website. For example, if someone entered a « how » or « why » question into their favorite search engine, they are likely looking for information that you may be able to provide with a blog post. On the other hand, when they use a query that says they want to make a purchase, you want to direct them to a product or service page. With that in mind, aim for relevant keywords on your web pages.
Creating content with a local perspective gives search engines a better idea of where you are. For example, a hotel could list the best restaurants in the area, or a pet store could write about some of their favorite dog-friendly routes.
Let’s look at some examples of businesses that are making good use of local content to get inspiration Can.
Best Nursing Programs provides a series of comparisons that show the advantages and disadvantages of various nursing programs in the United States. Some of these are optimized for local searches – their guide to the best BSN programs in Texas is a great example. Texas is mentioned in the title, introduction, and throughout the article, so search engines will find it easy to rank this local content for relevant searches.
On your website, consider implementing a similar strategy to attract people to specific cities or states.
Hotels.com, an online hotel reservation company, does something similar in their article on the best parks in Los Angeles.
Hotels.com serves travelers all over the world, but through Adapting their items to specific cities can attract different people to their website and potentially get more bookings. And remember, your local content doesn’t have to be entirely specific to your job, but the topic has to be something your ideal customers will want to learn more about.
Link building is the process of acquiring hyperlinks from other authoritative websites . When companies in your niche post links to your website, Google takes this as a vote of confidence in your work and thereby gives you a boost on Search Engine Results Pages (SERPs). Creating links on local websites is a great way to show that you are an active company in your community. Plus, these links give Google more context about where you are!
Consider reaching out to a community-based website such as relevant nonprofits or your local Chamber of Commerce for a link back to your website. See if there are any local websites relevant to your business or niche. For example, if you own a restaurant, a food critic website in your city might be ready to have your name posted in a review on their website, or a local fashion blogger might be willing to link to local hairdressers or retail stores.
If your company has multiple locations, you should dedicate a website to each. This tactic is very important as people are more likely to want information about the place they are planning to visit than about your business as a whole. Additionally, optimized local pages can provide search engines like Google with more detailed information about the areas you serve, ensuring the right people are directed to you.
Be sure to include general information on your location pages such as your address, contact information, and hours of operation at. If different locations have different teams, it can also be helpful to provide some information about your employees. Also, make sure any reviews or photos you add are specific to the location page you’re working on.
Let’s look at some examples of companies that have great location pages to inspire you .
Bay Property Management Group is a multi-location property management company on the east coast. And all of their location pages are optimized to make sure they show up in local search results. For example, on the Bay Property Management Group’s Washington DC site, various locations (Maryland, Washington DC, Pennsylvania) are woven across the site as these are their most relevant audiences.
In addition, they include local images and reviews, with it Website visitors know what they are getting from that particular place. On your location pages, be sure to regularly mention the areas you serve and include any information that visitors want to visit will need. This will help you improve your SEO.
Likewise, Jenis Splendid Ice Creams has specific pages for each of their locations across the country. This one is particular for their Columbus, Ohio branch and includes their hours of operation, address, photos, and even a bit of history about the location.
When writing the content for your own location pages, consider adding some information about that Add history of your business as this can provide some great ways to include local keywords. As with Jeni, you can talk about why you chose your location, what the media said about it, and a lot more.
If you have different types of products or services, it is also a good idea to have Pages Dedicated to each individual and optimized for local search. Not all local searches are specific to the type of business itself – for example, some people search for something like “Los Angeles wedding cakes” instead of “Los Angeles bakery”.
Let’s see some examples of companies that sell their products. and optimize service pages for local search for inspiration.
Rose, Klein & Marias, an injury attorney law firm, provides a service page for individuals seeking information about auto accident attorneys in Los Angeles, California.
Local service pages are especially important to a business like this as laws change from state to state and even city to city. Website visitors want to make sure they are getting the most accurate information. Rose, Klein & Marias use local SEO terms like « Los Angeles Car Accident Lawyer » and « Compensation for Car Accident Victims in California » to attract their target audience. Be sure to include on your website where you are offering your services in all of your copy. This is how you make sure you reach locals who need your help.
Cupcake Mountain, a bakery in Bozeman, Montana, also has a product page for their wedding cupcakes. All over the page, Cupcake Mountain is weaving at its location. This gives Google a better idea of where they are and who the website should be promoted to.
This is especially helpful for those looking for wedding cakes and cupcakes – after all, bakeries need to be on site for an occasion like this. Be sure to include where you are on your website (and where you can deliver if necessary) to ensure your website is shown to the most appropriate people.
Local SEO is for businesses that specialize in a specific field operate or have a physical location are vital. In this article, we have described how you can optimize your pages to ensure they are showing up on relevant search engine results pages for local questions. We’ve covered the importance of doing local keyword research, applying for your Google My Business listing, and more. Take a look at your website and see what work takes!
Adam Steele is COO and Co-Founder of Loganix, an SEO fulfillment partner for agencies and digital marketing professionals. The company provides the SEO services that businesses need to grow and achieve their goals. If you enjoyed this article, you can find more SEO guides and templates on the Loganix blog.
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