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By Mary Ellen Shoup
Contact
14-December-2021
– Last updated on
December 14, 2021 at 19:09 GMT
Related tags:
Jackfruit, Jack & Annie’s, plant-based meat
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The financing round was jointly led by Creadev, Desert Bloom, with a large participation from Wheatsheaf, and the existing investors Beta Angels and Investeco. Founder Annie Ryu said the funding already supports existing retail partnerships and helps the growing brand move into the conventional at more than 1,500 retail accounts, including Whole Foods, Sprouts, Meijer, Wegman’s, Hannaford, Target (in California) and Giant Grocery business to expand.
Although still a newcomer (introduced in 2020) to the plant-based meat category created by companies like Beyond Meat, Impossible Foods and brands from CPG giants like Gardein (Conagra Brands), Sweet Earth Foods (Nestlé) is dominated, and Morningstar (Kellogg’s) is Jack & Annie’s according to the SPINS sale date for the 24 weeks ended 10/31. Its frozen nuggets are also the # 1 nuggets SKU sold in the natural channel.
The idea for Jack & Annie’s and using jackfruit as the main ingredient in his line of plant-based meat alternatives began when Ryu was a medical student at Harvard University . Her studies and work took her across India, where she came into contact with jackfruit and the family farms that rely on the fruit as their main source of income.
“The work I have done up to this point has been mine showed that poverty is the cause of all the problems I tried to solve. This was an opportunity to address this issue as there is massive additional income for farming families if they had a point of sale for the fruit and the supply chain actually existed, « Ryu told FoodNavigator-USA. She explained that despite the popularity and Jackfruit Abundance 70% of jackfruit harvested is wasted.
« We started ten years ago and pioneered what is now the world’s largest jackfruit supply chain. »
The company currently works with around 1,000 farming families to source his jackfruit, offering farmers 10-40% of their income.
« We really see Jack & Annie’s as the next generation of plant-based meat, » said Ryu, noting that the fruit is naturally fleshy because of its naturally fleshy nature and convoluted texture can mimic a variety of animal proteins, from chicken to beef to seafood.
« Da Jackfrui t is so naturally fleshy, this is your chance to develop foods that are more delicious and meat-like than has been possible before, but also something that is a real plant and not ultra-processed with the best two ingredients, water and a Protein powder, which has been more of the category so far. «
Ryu explained that the company uses jackfruit earlier in the growth cycle, when the fruit has not yet developed sugar but is a blank canvas for product development.
Ryu acknowledged that jackfruit is not new to the vegetable scene, but that the quality of Jack & Annie’s raw materials has fundamentally changed the industry and sparked a wave of new, better tasting meat-like products.
« In In the past, much of the jackfruit in the US was grilled pulled jackfruit, but that had a lot to do with what type of jackfruit they could work with ten, « remarked Ryu, who added this with its vertically integrated supply chain and fully traceable sourcing practices, the company is able to » unleash the capabilities of jackfruit « .
Also increasing consumer awareness of what the brand is doing helps keep growing in retail, added Ryu.
« In the ten years we’ve worked on jackfruit, awareness has risen dramatically, » said Ryu, explaining that many consumers love the large, Lime green, prickly fruit can now be seen and that consumer awareness is roughly on par with tofu. lies, according to Ryu.
« But, » Ryu continued, « the awareness gap of jackfruit as a meat alternative is still there. »
The brand currently sells 10 different frozen and chilled plant-based meat alternatives, including breakfast sausages and buffalo Wings, meatballs and sprinkles.
« With the funding we will be able to bring more products to market because Jackfruit can do so much more that we love to showcase, » added Ryu.
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