As the 26th UN Climate Change Conference (COP26) kicks off in Glasgow, the UNDP campaign #DontChooseExtinction lets a dinosaur show the urgency of fighting climate change to save mankind
When a dinosaur enters a room to itself to talk to you, sit up and listen! This is the premise of the latest campaign of the United Nations Development Program (UNDP), which exhorts the world to act against climate change, since it is « now or never ».
Under the title #DontChooseExtinction, UNDP published the first video of the Campaign in which Frankie the dinosaur picks up things at a UN dignitary meeting to bring home a few things about extinction. « I know a thing or two about extinction, » Frankie says as he is the focus of the meeting.
As the 26th UN Climate Change Conference (COP26) begins on October 31 in Glasgow, Scotland, UK , UNDP has set the tone of urgency with its recent social media outreach. At COP26, delegates from 120 countries will discuss ways to drastically reduce CO2 emissions and limit global warming. Yet governments around the world are still spending $ 420 billion annually on key pollutants like fossil fuels. The production and use of fossil fuels such as coal, petroleum and natural gas are the main culprits for accelerating climate change. Man-made climate change is responsible for frequent flash floods, hurricanes, droughts and heat waves. It is also known that around seven million people die each year from pollution from fossil fuels. The UNDP is clear in its message: it was an asteroid that caused the extinction of the dinosaurs. What’s our excuse? As Frankie asks in the video, why are governments spending billions of dollars in taxpayers’ money subsidizing fossil fuels? Especially if that money could have been used for a better cause, like ending poverty.
As the world recovers from the ashes of the pandemic, Frankie has a clear message: “This is the great opportunity for Humanity … don’t choose extinction. Save your species before it’s too late. It’s time people stopped making excuses and made changes. ”Frankie finished his heartfelt speech with a standing ovation.
Greenhouse gas emissions have raised the earth’s temperature by 1.1 degrees Celsius since 1850. While the climate change dialogue continues to see divisions between industrialized and developing countries, where countries like India are striving for climate justice through financial and technology transfer from the West, the question arises whether there will be enough reasons for standing ovations at the end of COP26.
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