Veteran rapper LL Cool J will present Tyler, The Creator with the very first Rock The Bells Cultural Influence Award at the BET Hip Hop Awards 2021. This year’s event also marks a new partnership between BET and Rock The Bells, the global lifestyle brand founded in 2018 by LL Cool J.
According to BET, the Rock The Bells Cultural Influence Award recognizes “the massive cultural influence that that hip-hop artistry has on popular culture and bridges the gap between all generations of hip-hop lovers « .
» The Rock The Bells Cultural Influence Award is given to a younger, innovative, otherworldly artist who influenced the culture significantly – and at the same time encouraged its community, ”explained BET. « Future winners will show a deep respect for hip-hop and have inspired others with their art and actions – uplifting and promoting culture. »
Tyler, The Creator, named Best Rap Album at the 2020 Grammy Awards for critically acclaimed Igor, is recognized by BET for « his impressive cultural contributions, talent, and unrestrained creativity that made him a Having cemented one of the most innovative forces “honored in music.” The 30-year-old rapper is also nominated for four awards at this year’s BET ceremony, including Best Live Performer, Hip-Hop Artist of the Year, Hip-Hop Album des Year and producer of the year.
In other news, here are the BET Awards nominations for 2021.
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