V.
iacomCBS, owned by Network Ten and its streaming subsidiary Paramount, and the Australian Professional Leagues (APL) have announced a five-year deal worth $ 200 million that will see the A-League in commercial free-to-play for the first time. Air TV was airing time.
The deal guarantees one Saturday night game per week on Ten’s main channel. The remaining games will be available behind a paywall on Paramount, which is aiming for the second largest streaming service in Australia after Netflix.
The W-League section of the deal includes the Sunday afternoon games, which will be broadcast on Ten’s secondary channel 10Bold.
Rumor has it that ViacomCBS’s deal was much more suitable for the APL than Nine and Stan Sports.
ViacomCBS has acquired a 2.5% stake in the Australian Professional Leagues (APL) , which overtook both Football Australia competitions last December.
Beverley McGarvey, Chief Content Officer and Executive Vice President of ViacomCBS Australia and New Zealand, said, “We are very excited to be working with the APL to bring to become the new home of football for both the A-League and Westfield W-League, and to give all Australians access to more football than ever before. «
» We are committed to showcasing the sport in innovative ways and exposing it to a variety of programming options across all of our platforms, including those of our parent company ViacomCBS, for broad free-to-air reach and access to Paramount, « said McGarvey.
» Less than six months ago we made a commitment to creating value for the entire Australian football ecosystem, and this deal is the first step towards delivering on that promise. » said Lederer.
« This agreement with one of the world’s largest content providers is precisely the significant and important milestone that we have always believed possible – and that we want to continue to achieve, » he said.
Die Network 10 and Paramount will begin broadcasting next season of the A-League and W-League. There is no comment yet on any commentators or experts who have signed up.
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