The Wallabies have won Cadbury as their new main sponsor after Qantas decided to end ties with Rugby Australia.
Qantas’ three decades of sponsorship of the wallabies – reportedly valued at around $ 5 million a year – ended in 2020 as the airline responded to the financial damage caused by COVID-19.
RA’s search for a new lead partner ended Thursday when it became known that Cadbury, a British multinational confectionery company owned by Mondelēz International, had signed a five-year multi-million dollar sponsorship deal.
The Cadbury logo can be found on the front of Wallabies jerseys and training apparel, as well as on the shorts of the Australian rugby team Wallaroos.
« What an amazing and proud day for Australian rugby, » said Andy Marinos, RA Chief Executive Officer.
« We are very excited to work with the Cadbury team and see the opportunities for both of us in the years to come.
« From aligning with values, to their commitment to developing women’s sport, to improving the game’s opportunities and profile, this partnership will only further fuel the growth of our game at all levels.
« I look forward to our partnership growing in the years to come and having a positive impact on our community. »
Rugby Australia Chairman Hamish McLennan said: « Just like the Wallabies, Cadbury are a cult brand that has been at the forefront of their game for generations. »
Mondelēz International President of Australia, New Zealand and Japan, Darren O’Brien, said Australians have a « deep and long association with Cadbury ».
« We look forward to building on that with Rugby Australia by working together to create many positive shared moments that Australians can be proud of, through local communities and at the elite level with the Wallabies and Wallaroos, » said O’Brien.
« We are particularly excited to build on our existing support for women in sport by supporting the Wallaroos in their ambitions to bring home the Women’s World Cup next year.
« We firmly believe in the vision of Rugby Australia and support their plan for the game in this country from grassroots to international arenas. »
company
Telecommunications have been ordered to pay the second highest fine ever imposed for “irresponsible behavior”.
News
Emergency services are north of Rockhampton from a crash.
News
The ABS has updated its official gender and gender data collection method to respond to “the growing need for data that accurately reflects Australia”.
property
Punishments for unruly guests and a complaint register are some suggestions Airbnb hosts have made to change the proposed rules for vacation homes.
News
A Qantas aircraft carrying more than 60 passengers had to make an emergency landing in Brisbane this morning after problems with the landing gear.
News
The Queensland Police Commissioner sent an email to her forces with new details about women who entered the service despite unsuccessful initial tests.
property
The 100 acre land has been used as the city’s only airstrip for the past 30 years.
politics
« It is ridiculous that the local council’s first request was ignored. »
News
The Queensland Ballet returns to Central Queensland with its regional tour …
News
Emergency services were called to Gladstone Central on Tuesday afternoon.
© Gladstone Newspaper Company Pty Ltd 2021. Unauthorized reproduction is prohibited under Australian law and international treaty.
Keywords:
