Target, the embattled retail giant, has reportedly funded a nonprofit organization called NDN Collective, which has called for the closure of Mount Rushmore, demilitarization of the US military, and sanctions on Israel. According to Fox News, Target has donated money to the organization, which bills itself as an Indigenous-led organization dedicated to building the collective power of Indigenous Peoples. NDN Collective has called the existence of Mount Rushmore a symbol of white supremacy, as it is set on stolen Lakota land. The organization also condemns militarization as a pathway for exploitation and destruction of Indigenous communities within the so-called United States.
NDN Collective has also launched a campaign called LANDBACK, which demands America give up its public land. LANDBACK has also pushed anti-Israel campaigns using the terror slogan, « From the river to the sea, Palestine will be free. » Target « accelerated » its Diversity Equity and Inclusion funding in response to Black Lives Matter activism under the leadership of its diversity chief, Kiera Fernandez. The revelation that Target funds NDN Collective comes as Target’s stock sinks to its lowest levels since 2020 over boycotts over its Pride-themed clothing for adults and children.
Conservative customers were also outraged over « tuck-friendly » women’s swimsuits that allow trans women who have not had gender-affirming operations to conceal their genitalia. Target has lost $12 billion in market cap in the past two weeks over its Pride-themed clothing for adults and children. Shares of the Minneapolis-based chain sank 2.45% at $129.96 on Monday, giving the company a market capitalization of $60 billion. This is a steep drop from the $72.14 billion value that Target enjoyed just one month ago.
In conclusion, Target’s funding of NDN Collective has sparked controversy, with some customers calling for a boycott of the retail giant. The organization has called for the closure of Mount Rushmore, demilitarization of the US military, and sanctions on Israel. Target’s stock has also taken a hit due to boycotts over its Pride-themed clothing for adults and children, as well as its « tuck-friendly » women’s swimsuits. The company’s diversity chief, Kiera Fernandez, has been at the forefront of the company’s Diversity Equity and Inclusion funding in response to Black Lives Matter activism.
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