Arcadia has taken over the administration and completed the overthrow of Sir Philip Green from King of Main Street. Here we look at the tycoon’s brands from a fashion point of view:
Topshop was bright, lively, and large, and was once an agenda setting like Hauptstrasse. Every square inch at Oxford Street headquarters was filled with the latest catwalk trend, a fashionable accessory or, by chance, a wall full of pick and mix. The denim range changed the game and the collaboration was inspired and occasionally to the point (Kate Moss, Jonathan Saunders). . Yes, Topshop suggests the buyer have the attention span of a mosquito, but it also feels really ambitious, like one purchase could change your life. Although some of its glamor has been torn away by Primark and online stores in recent years, Topshop remains the most fashionable of the major high street stores.
If Topshop was Fleabag, Wallis is somewhere south of reasonable chic and is the toned, sensible older sister. Wallis’ clothing is dispassionate and sober, with clean lines and a work-oriented look. The brand’s small range was important to cater to a demographic that was sometimes ignored on the high street. But in general, it’s hard to get excited about the clothes.
Evans is a pioneer in plus sizes and has been democratizing high street fashion since the 1930s when the first store opened. Evans doesn’t put customers in predictable boxes – his variety of styles shows a world beyond « grumpy ».
For a while, Topman managed to bring the much-needed fun and excitement to the normally icy high street menswear scene. It also seamlessly bridged the gap between “high street” and “high end” with a seat at the London Fashion Week table and collaborations with people like designer Charlie Casely-Hayford and spin-off ranges like AAA and Topman Signature. What Topman lacks in permanent basics is made up for by whip-wise seasonal trends and occasional out-of-the-box collaborations.
Founded in 1904, Burton was responsible for making three-piece suits for soldiers returning from World War II. And while it will always be known for its all-in-one suit – for any occasion, from weddings to job interviews – Burton is shy when he gets out of the tailoring realm. Daytime clothes always feel a bit uncomfortable: clothes for a father who « still has » them.
Before the Internet, Miss Selfridge was the young girls’ business in the clothing age. But recently Miss Selfridge plowed the same soil as Boohoo and Pretty Little Things: play hard and work with Chic 2. 0, although it is much less controversial.
Once a huge brand with around 350 stores at one point. It was a forerunner of Topshop’s seamless blend of celebrity and retail (Yasmin Le Bon was the face of the brand in the 90s, Kardashians before the mega-name worked together). . « Dotty P » became known for its homemade, indistinct style. Right now, the typical Dorothy Perkins customer is « any woman, » but the problem with such a definition is that your modus operandi gets lost in the hustle and bustle of main street.
Philip Green, Arcadia Group, Topshop, Administration
World news – AU – From fashion to something awkward: the mixed bag of the brands by Philip Green
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