The French sportswear giant Lacoste has renewed its partnership with ATP, the leading umbrella organization for men’s tennis.
Due to the extension of the partnership for several years, Lacoste would continue to be the official outfitter and official footwear for ATP Tour events.
According to the new contract, the sportswear major will be the official supplier of clothing and shoes for the ATP Tour until 2023.
The long-term partnership was due to be renewed after the current ATP final in the O2 Arena in London.
« We pride ourselves on the long-term relationship between ATP and Lacoste in the 19th century. Year to extend, « said ATP CEO Massimo Calvelli.
And as part of the deal, the sportswear company would continue to provide outfits for the ATP employees.
… Lacoste has tremendous crossover appeal and is a perfect fit with ATP and our vision for sport.
“At Lacoste, elegance is more than just a story of style on and off the pitch …
… it is a state of mind that we have shared with ATP for 19 years and that we are proud to continue today with the renewal of our contract, « said Thierry Guibert, CEO of Lacoste.
The fashion brand is known under its trademark crocodile logo and has been in fashion for years.
Over the years, some of the game’s biggest stars have worn the fashion label and increased the brand’s visibility.
Lacoste, Association of Tennis Professionals, ATP Tour, Tennis, Nitto ATP Finals
World news – GB – ATP inks extend long-term with French fashion giant Lacoste – EssentialsSports
Associated Title :
– ATP and Lacoste Extend Partnership
– ATP Inks Long Term Extension with French Fashion Giant Lacoste
– ATP, expand Lacoste, expand partnership
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