As the festival of lights approaches, Diwali, millennials are looking to dress up their best for the auspicious occasion however, amid the coronavirus pandemic, social gatherings and family gatherings will be fewer, but people are still participating in the celebrations – and adapting to the situation The New Normal – by hosting virtual proximity parties, and small gathering
On such occasions, millennials plan to play their fashion game for these special encounters by experimenting with their clothing style.
Simran Paul, a 21-year-old student, planned to celebrate her festival differently this year amid the epidemic. « Diwali is different, and because we can’t meet our family members like we used to, we planned a party on Netflix. We were online and watching a movie together on the site. » Web allows people to watch movies remotely while sync playback «
« It has a chat box, so we can also chat while watching the movie which makes us feel together. There will also be loads of food, sweets and playing cards, all while we’re all excited of course! » she added
Speaking about her festival collection, Simran said, « I will wear a gray saree with a floral print and accessory with metallic silver jewelery »
“As we all know, Diwali this year will be a little different. Meeting fewer people and no parties because I am minimalistic, I will wear a Western Indian dress (long skirt, with a bright orange blouse) and complete it with a gold belt and orange earrings I love it,” said Ria Sakuja The 25-year-old, who is studying in Canada, how can I totally forget the mask I’m wearing?
Surya Suri, a luxury brand manager for made-in-India apparel, shared about how fashion trends have evolved and how millennials have transcended traditional clothing
“The current generation of millennials has transcended traditional clothing from their lifestyle to experiment until they mix and match their clothes. The approach towards reusing traditional clothing is also more practical now. They need more options to choose from if they have to prepare for Diwali This is no longer appropriate for a single day, but rather a chain of events. «
“Not only is this the most important time to speak in a local voice, but the preferred style today, which represents the confluence of tradition and modernity, can only be guaranteed through a brand that understands India and its preferences. There is a demand for hot pink, red and blue to obtain Unique colors, Florentine, lilac, and teal hues were also seen in trend brighter than ever in style, ”added Suri
Additti Jain, founder of fashion e-commerce platform, feels celebrations in the Covid era are influenced by affordable high street fashion.
« It’s a competitive market and these millennials are keen to get the latest fashions at affordable prices. In this era where partying is on the back street, relaxing wear and sportswear at their peak are being pushed by all brands for everyone. »
“Although these are tough times, we decided to keep up with the spirit of the Festival of Lights.” Rachy Chaturvedi, a social media specialist, said, “I’ll get dressed, and I’ll be completely glamorous, and although I’m distancing socially, my photos will appear on My social media «
Chaturvedi talked about her past experience in Diwali and how it was different this year, “Before this pandemic,” I was shopping from the beautiful local markets in Delhi to collect my Diwali clothes but this time going to all the festive groups we have online and we finished days My pre-Diwali clothes, fashion for me, like any other generation, is an expression of my personality and I will go yellow this Diwali to celebrate Hope in 2020, clearly with a custom mask that matches my clothes
On the other hand, celebrity stylist Eshaa Amiin feels millennials are definitely more aware than they really have been. “Since the holiday season is just days to come, the main trends for us are to rework our mother’s saree to match our aesthetics” p>
I also talked about social media influencer Komal Pandey who released a video of sarees with leather shoes « This is the way forward, » Amin said
Even in the most difficult times and in the midst of the pandemic, the spirit of the festival still shines bright in people’s hearts, as they adapt to the « new normal » to keep them and those around them safe
India, Diwali
World News – African Union – Diwali 2020: How millennials plan to excel in the fashion game amid the pandemic
