World news – Aston Martin dons a pink F1 livery with new title sponsorship

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The renamed Aston Martin Formula 1 team will drop Racing Point’s pink livery. The roster is expected to run alongside a new title sponsor in predominantly green colors.

After the team, which changed their name to Aston in early 2021, began life as Jordan, it will be Force India’s pink livery / Losing Racing Point and former main sponsor BWT and switching to a green racing-based UK livery fully revealed in February.

Rumors of a deal between Aston and Cognizant first surfaced on the 2020 Abu Dhabi GP weekend after these talks with other potential F1 partners.

The partnership with Cognizant – listed at 194 in the latest Fortune 500 table – can be seen as an integral part of a global promotion strategy for the team that is set to gain a heightened profile in 2021 and Supported by four-time world champion Sebastian Vettel is alongside Lance Stroll.

« The return of Aston Martin to the After more than 60 years, F1 is a milestone in the history of the sport, « said team principal Lawrence Stroll.

 » Everyone knows what Aston Martin stands for, but the F1 team will allow us to recreate the essence of the brand Bringing places and building on the strong foundations laid by previous iterations of the team. « 

 » Innovation and technology are central pillars for any F1 team, and this long-term partnership is more than just a branding exercise « , he said.

« With a new factory under construction, Cognizant’s expertise and resources will add value to all areas of our IT operations and make a valuable contribution to our performance on track . « 

It is assumed that while BWT will not be Aston’s title sponsor, the water technology company’s continued participation in the renamed roster cannot be ruled out.

When the deal between Aston and Cognizant be Vettel said he was « proud to be part of this journey » on his new team.

He added: « There is so much to discover in the next few months and I am incredibly determined to to make this team even more successful.

« Before we know it, we’ll see this famous name again at the first race, where it belongs. »

Magazine: The heirs to Hamilton’s F1 throne

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Motorsport Images supports Ferrari with the memorial book for the 1000th GP

Ferrari and Motorsport Images are jointly producing a new book to present a visual history of the Scuderia in Formula 1

Autosport Podcast: The best and the worst of Formula 1 in 2020

The remarkable Formula 1 season 2020 will be discussed in the Autosport podcast for the season review

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Ref: https://www.autosport.com

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