Channel Islands is the epitome of the California surfboard brand. Founded in 1969 by Al and Terry Merrick, the company has grown from a local brand in Santa Barbara to an internationally recognized company that shapes boards for some of the world’s best surfers. For the past 14 years, that growth has been helped by parent company Burton, whose snowboard manufacturing expertise and industry knowledge have helped Channel Islands become the brand it is today by building a local, state-of-the-art surfboard factory and reach CIs globally expanded. Burton knows a thing or two about grass roots making, from being at Jake Burton Carpenter’s barn in Vermont in 1977 to being a global snowboarding unit. After a fruitful partnership, CI is now returning to its roots as a family company. Burton has agreed to sell Channel Islands Surfboards to CI Surfboards LLC, run by Britt Merrick and owned by senior members of the Channel Islands management team, employees and team riders.
« For my family and all of us in Burton, this is a very happy ending to Burton’s chapter in the Channel Islands surfboard history, » said Donna Carpenter, owner of Burton Snowboards, in a release today. “We know the brand is in good hands with Britt Merrick, Scott Anderson and the dedicated staff and team drivers in the Channel Islands. ”
« I literally grew up in my parents’ surfboard factory and went to see how hard they and their whole family of employees worked to make Channel Islands one of the most respected board builders in the world, » said CI Surfboards new CEO Britt Merrick. “When Burton worked with us, they provided an incredible amount of support and knowledge, which ultimately helped us build the best possible boards here at home in Carpinteria, California. This opportunity to take over the property with my lifelong friends who work here and to have co-ownership with many of our top team drivers is a dream come true for me – and it has excited us all for the future. ”
It’s no surprise that CI’s team riders are getting into the deal, as much of CI’s recent success has been due to the attention the brand’s star-studded squad pays to the brand. CI’s team riders include surfers like Dane Reynolds, Lakey Peterson, Sage Erickson, Mikey February and the Gudauskas brothers, as well as new talents like Taj Lindblad, Alyssa Spencer and Luke Swanson who could bring new perspectives and energetic roots as they return to the Channel Islands.
Burton Snowboards, Surfboard, Channel Islands, Snowboard, Donna Carpenter, Jake Burton Carpenter
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