Delish publishers select every product we offer We can earn a commission from the links on this page
San Francisco’s iconic Coca-Cola sign demolished after 83 years Built in 1937, the same year the Golden Gate Bridge opened, the billboard has been a landmark for those who live or cross the city,
At 112 feet high, the sign reads « Enjoy Coca-Cola », written in bright neon lights on a red background High rental costs are one of the main reasons for its withdrawal, and Coca-Cola will spend $ 100,000 on the move
According to SFGATE, a work permit dated Oct. 26 has been issued by the city and scaffolding already surrounds the sign to start the removal process A Coca-Cola spokesperson said in an email to the point sales that even though the sign will be removed, the focus will still be on contributing to the San Francisco area on other platforms
« While we, like many San Franciscans, will miss seeing the sign, we have made the difficult decision not to renew the lease as part of our efforts to focus on other platforms of digital media that support the growth of our global beverage portfolio, « the spokesperson said. » While the sign is not visible, we remain committed to the San Francisco community by actively supporting many civic, cultural and charitable programs »
Not the first well-known food sign to be pulled this year In June, McDonald’s announced the closure of its famous Times Square restaurant in New York City The location was popular for its neon lighted sign, similar to the Coca-Cola billboard
The Coca-Cola Company, San Francisco, Drink
World News – UA – San Francisco’s iconic Coca-Cola billboard sadly demolished after 83 years