. . World News – AU – SCA launches Triple M Perth as Mix 94. 5 joins Hit Network

Paul Jackson on Kate, Tim and Joel and why 2021 will be a’ reset ‘for Melbourne Radio

Southern Cross Austereo (SCA) introduced major changes to its brands in Perth, with Hit 92. 9 to become a Triple M station. .

In addition to Heritage Mix 94 station. 5 Undergoes a revamp, with a new logo becoming a part of the National Hit Network.

92. 9 Triple M will become the 49th stop on SCA’s Triple M network, becoming the AFL home of Perth from next season.

The station will be launched from December 1, and will offer a new breakfast offer that the Securities and Commodities Authority will announce soon..

Triple M will now be available on terrestrial radio to Perth listeners, having previously been available in DAB Triple M formats, and across the state in 16 regional markets in Western Australia.

Hit Perth has struggled in radio ratings in recent years, failing to deliver meaningful competition to the first contestants of the Nova, Mix 94. 5 And recently, 96 FM was activated.

In the latest GfK ratings survey, it hit 92. 9 Contract 8. 6% of listeners, while Mix, which has topped the ratings in the West on multiple occasions in recent times, is ranked third overall with a solid 12%.

92. 9 Triple M Perth will feature hitherto unnamed local characters on business days, as well as a Rush Hour program created by Perth between 6 pm and 7 pm with a focus on the biggest local sports news of the day.

Meanwhile, Kennedy Molloy’s national leadership program will be jumping from its current home on the Mix 94. 5 to Triple M Perth.

Mike Fitzpatrick, Chairman of Triple M Network, told listeners the new station will fill a gap existing in Perth..

“It’s so exciting to finally be able to bring Triple M to FM in Perth. There is a huge shortage in the city of people who enjoy rock and no one else does better than Triple M.  ». .

“Our format, rock, sports and comedy is unique in the world and I know Perth listeners will love it. Locality is a major focus of Triple M and this radio station will be run by people born and raised in the West who can speak to Perth as true locals, along with our best national characters and programs..

As mentioned earlier, Mix 94. 5 Will be part of the SCA group of legacy stations within the Hit Network. The move comes on the heels of the recent return of other heritage brands B105 Brisbane and SAFM Adelaide, to sit alongside 2Day FM Sydney and Fox FM Melbourne..

Mix 94. The current music format will remain 5, as will the Heritage Breakfast featuring Clairsy, Matt and Kymba, currently the second equal rating offerings on the market.

Shows the double-headed Hit Network engine, Carrie and Tommy, followed by Hughie and Ed, now to be heard on Mix 94. 5.

SCA Content Manager Dave Cameron said the network is « delighted » to introduce a rock station in Perth.

“We know Western Australian residents already love our Triple M regional stations across the state, and we’re very excited to finally introduce Perth listeners to a true rock station with 92. 9 Triple M, « he said.

“We are also preparing to introduce an exciting new breakfast offer for Perth in 2021 on 92nd. 9 Triple M will be announced soon, to bring something new, fun and local to breakfast to complement rock’s greatest hits and Kennedy Molloy Drive Home. 92. 9 Triple M becomes the 49th station, complementing the national Triple M network.

«  Mix 94. 5 The new brand will take Hit, which is our heritage brand in Perth, and approximate to the Hit National Network. Mix 94. 5 will continue to feature the current mainstream music format of « Feeling Good » alongside the beloved Clairsy, Matt and Kymba breakfast offerings, and National Leadership shows of Carrie, Tommy, Hughsey and Ed.

The SCA announcement has not touched on the nightly performances across the two stations, and Mumbrella has requested confirmation whether Ash London Live will be heard overnight on Mix 94. 5, and whether Danny Lucky will be heard in 92. 9 triple nights.

The changes leave SCA with several major breakfast menus in the air ahead of 2021, with a new breakfast offering at 2Day FM to be announced soon, while no replacement for Eddie McGuire’s The Hot Breakfast has been revealed..

Zanda Wilson is a reporter for Mumbrella. Most recently he held the position of Assistant Headline Editor for Entertainment, The Music Network & Radio Today. His secondary streaks have also appeared in Rolling Stone Australia, The Prague Magazine, Records of Music, The Chaser’s The Shot and more.. Tips: zanda @ mumbrella. Com. au

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Southern Cross Austereo, Hit Network, Triple M LocalWorks, Mix 94. 5, Perth, hit 92. 9