World News – AU – Sir Martin Sorrell sends a message with US deals

0
25

. .

Sir Martin Sorrell has forecast an increase in ad spend this year after acquiring two American agencies for about $ 200 million.

S4 Capital, which the tycoon founded in 2018, is buying Decoded Advertising and Metric Theory with a combination of cash and stocks.

The US-based companies posted gross profits of approximately $ 70 million last year, an increase of 50 percent over the previous year.

Sir Martin, 75, said the growth of the two agencies he owns would accelerate as they could attract new clients outside of their home market. « They have no global revenue and we will expand their base, » he said.

Shares in S4 Capital rose 2p, or 0. 4 percent to 502 pence after the company said that

S4 Capital, Martin Sorrell, Marketing, Media, MediaMonks

World News – AU – Sir Martin Sorrell sends a message with US deals
. . Related title :
Sir Martin Sorrell sends a message with US -Deals
Sorrell is celebrating a breathtaking comeback with S4C: Can the 75-year-old really create ANOTHER global advertising giant? Don& # 39; t bet . . .
S4 Capital starts the new year with mergers for MediaMonks and MightyHive
Sorrell& # 39; s S4 starts with 2 US acquisitions in 2021
Sorrell sees more deals ahead
S4 Capital takes over performance agency Metric Theory, integrated agency Decoded
Martin Sorrell& # 39; s S4 Capital Acquires Decoded, Metric Theory
Sorrell& S4 buys US agencies in & # 39; after the Brexit& # 39; Spree and Roku eye Quibi content: wake-up call on Monday
S4 Capital starts 2021 with Decoded and acquisitions of Metrics theory
Exclusive: S4 Capital acquires two agencies, more signals will come in 2021

Ref: https://www.thetimes.co.uk

QU’EN PENSEZ-VOUS?

Donnez votre point de vue et aboonez-vous!

[gs-fb-comments]

Votre point de vue compte, donnez votre avis

[maxbutton id= »1″]