World News – CA – Qualtrics Launches Series of CX Solutions

Qualtrics, a provider of customer experience solutions, today launched several solutions, capabilities and enhancements to the Qualtrics XM platform to help businesses improve customer loyalty, increase employee engagement and brand loyalty

« Organizations have trusted traditional measurement systems for years Today, that’s not enough to create differentiated customer, employee, product or brand experiences at a time when expectations and preferences are changing rapidly, » said Scott Fynn, senior director of product management at Qualtrics, said in a statement « Qualtrics has made it easy and efficient for organizations to transition to action systems with customizable capabilities and solutions specifically designed to deliver personalized experiences to all stakeholders on a single platform. »

All Qualtrics CustomerXM products take advantage of innovations in the XM platform, such as the Qualtrics iQ engine for real-time predictive analytics, the XM directory for personalization of customer interactions, and actions and automated workflows that help organizations take action on priority areas that will have the most impact on their business

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Qualtrics, customer experience, experience management, customer relationship management, innovation, system