The Essence Media Health Check gives marketers access to the digital media agency’s features, technology and automation tools.
Essence today announced the launch of its Essence Media Health Check service, designed to help marketers be effective Achieve business results from your digital media campaigns by achieving measurable performance improvements over the current base values.
Essence Media Health Check is a service product developed by Essence Global Ventures (EGV), the innovation, research and development center of Singapore-based agency supported by the Singapore Economic Development Board (EDB). The product was incubated in the early stages of the COVID-19 pandemic as a strategic aid to marketers faced with tectonic shifts in consumer behavior, market-wide volatility and downward budget pressures to accelerate their digital transformation through a range of industries. leading best practices. The agency has since conducted the Media Health Check for brands in the financial services, retail, technology and telecommunications sectors in APAC.
The Essence Media Health Check is part of Essence’s advisory offering and gives marketing professionals access to the features, technologies and Automation tools from the agency for digital media. The product delivers actionable analytics across media channels and subscriptions to marketing technologies, eliminating risk and waste while increasing the effectiveness of media campaigns. Designed for both in-house marketing teams and external agency service models, the solution recommends measurable implementation roadmaps to capture the upside.
James Smyllie, Senior Vice President, Head of Media, APAC at Essence, said, “Marketers are now more than ever under pressure to get the most out of their media budgets. With Essence Media Health Check, we aim to help marketers leverage our world-class digital best practices and proprietary tools to optimize their media investments and unlock the value of their campaigns in a fast, effective, efficient and actionable manner. In our cross-category media health pilot exams, we saw an improvement in media efficiency and potential business growth of at least 30 to 40% – numbers that would be extremely attractive to any marketer. «
Kunal Guha, Executive Vice President at Essence, who oversees the strategic direction and implementation of EGV’s research and development efforts, said, » We are constantly monitoring missed opportunities for marketers and believe that this is instant money on the table ‘is that can be unlocked for various business scenarios from margin improvement to volume growth. The Essence Media Health Check can be an invaluable tool for marketers to advance their digital transformation journeys. In partnership with EDB, we are committed to helping brands in Singapore and around the world get value from their programs. «
Dawn Lim, Vice President and Head of Commercial and Professional Services at EDB, said, » The launch of the Essence Media Health Check is timely as companies seek to optimize media campaigns in light of the rapid changes in consumer behavior caused by COVID-19 . EGV will help marketers accelerate their digital transformation efforts and unlock new business opportunities by developing innovative solutions that can be scaled globally from Singapore. “
Through EGV, Essence Marketing will evolve and incubate technology products that use predictive data signals and automation to improve business performance, customer experience and branding for companies. Similar to Essence Media Health Check, these solutions will be commercialized and delivered through the Essence office network throughout APAC and worldwide.
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