. . World News – GB – BLAST receive £ 1. 7 million. Support from Edge Investments – Esports Insider

Specific terms of the investment have yet to be announced. However, according to BLAST, the capital will be used to help the organizer accelerate its international expansion « and strengthen its broader operations in the UK ».

In addition to funding, BLAST will also use Edge’s know-how and network to optimize the tournament’s production capabilities and possibly penetrate deeper into the country’s media talent pool.

Robbie Douek, CEO of BLAST, commented on the announcement: « Edge Investments have » Our support is testament to the impressive work BLAST has done so far this year. It also shows the esports industry’s upward trend, despite a turbulent year for everyone. We selected Edge to access their expertise and network in content sales, media advertising and production, and we look forward to having them on board as we enter a crucial year for us. â ????

The release follows yesterday’s announcement of BLAST’s partnership with the British Broadcasting Corporation (BBC). . As a result of the deal, BLAST’s last three CS: GO events of the 2020 season will be shown on BBC iPlayer.

All in all, 2020 was a busy year for BLAST. In addition to a number of commercial partnerships and millions of dollars in raised funds, the promoter also managed to launch several new tournaments and content series that brought in over 500 hours of esports content.

Niall Santamaria, Investment Manager at Edge Investments, spoke of the decision: « We are very excited to partner with BLAST as the company appears to be a true leader in global sport. « . In this sector, fans are everything – and Robbie and his team have been focused on making sure they have the best teams, top broadcast talent, and production technology to deliver a truly premium content experience to millions of fans – what is clearly recognized by the BBC with yesterday’s announcement.

“The entire team at Edge is excited to help you build on your recent achievements and move into the next phase of your growth. â ????

Edge Investments is a London-based investment firm specializing in the creative industries such as media and entertainment. It is not only a supporting and mentoring company, but also offers research and market analysis. Funding comes from the Edge Creative Enterprise Fund, which looks at the rapid growth in viewership and brand interest in esports.

Esport Insider says: BLAST has shown an incredible improvement this year by driving new initiatives and numerous collaborations and raising impressive capital to develop its infrastructure.

Esports, Edge Investments, Investment