World news – GB – The EFL trophy will now be officially known as « Papa John’s Trophy »


British takeout pizza company Papa John’s has teamed up with the EFL to become the official title sponsor of the EFL Trophy

The exclusive partnership, which will last at least until the end of the 2022/23 season, means the competition will be known as the ‘Papa John Trophy’ with immediate effect

Fans will see Papa John’s report for the first time in preparation for the next round of the EFL Trophy group stage matches, which takes place on 10/11 November

There will be opportunities to earn match passes, signed products and exclusive discounts on orders, claims the official EFL website

In addition to the title sponsorship, Papa John’s will also be the EFL’s Official Pizza

« The EFL is delighted to welcome Papa John’s as Title Sponsor of the EFL Trophy and a new addition to the League partner portfolio » Ben Wright, who is EFL’s Commercial Director, said

« As we continue to navigate the difficult times presented by the coronavirus pandemic, this speaks to the growing appeal of the EFL that we are able to attract new partners and invest the costs sponsorship in the competition through payments to clubs, which is important during this difficult time

« We look forward to working with Papa John’s over the next three years to build on the success of the competition and create some Papa John Trophy moments for all of us to celebrate »

« We are very happy to be named the title sponsor of the EFL Trophy It is a real honor to be able to support EFL clubs in what is undoubtedly a difficult time for everyone involved

« Our goal has always been to serve the best ingredients for the most memorable occasions So we are extremely proud to support such a great football competition »

Last year the Scottish Challenge Cup was renamed The Tunnocks Caramel Wafer Challenge Cup, formerly known as the Irn-Bru Cup

Jack Kenmare is a writer at SPORTbible He has interviewed some of the biggest names in sport including Zlatan Ibrahimovic, Pelé, Carles Puyol and Tim Henman He dashes into all things sport but football is his biggest passion He was once hit in the head by a wayward Nicky Butt strike and lived to tell the story

EFL Trophy, Papa John’s Pizza, English Football League, Sponsor

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