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TikTok has launched #Wearehere, a new pan-European marketing campaign for International Women’s Day to raise the voices of women in music.
Celebrating International Women’s Day TikTok also features the creators and artists on the platform who give women a voice in the music industry. Anne-Marie, Cat Burns and Girl in Red will all be performing live on TikTok this week, while Ashnikko, Christine and the Queens, Little Mix, Ms. Banks, Nina Nesbitt and Shania Twain have all curated #WeAreHere playlists to highlight inspiring female artists of various kinds Genres and Regions.
TikTok has also partnered with shesaid.so, a globally independent community of women and gender minorities in the music industry, to inspire, train and empower emerging talent to identify women.
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