Australia’s second largest beer group, Lion, will shut down West End Brewery in Adelaide for good in mid-2021 after 160 years
Lion said on Wednesday that the brewery has been operating well below full production capacity for some time now and that « unfortunately, this is no longer viable. » The COVID-19 pandemic has also been a catalyst for stop
The company said 94 jobs will be lost at the production site in the western suburbs of Thebarton
« We came up with this proposal as the best way to ensure we have a sustainable brewing network for the future »
Lion said the Australian beer market has been in long-term decline over the past decade, with Australian drinkers switching to other drinks Per capita beer consumption has fallen by around 20% over the past decade. from this period
« Our input costs continued to increase in this context of lower volume and further decline in draft beer sales due to the pandemic »
Approximately 40 people will remain employed by Lion in South Australia in sales and sponsorship roles
« We recognize the 160-year history of West End We are a proud supporter of sport at all levels – sponsoring many competitions and teams in South Africa including SANFL, Strikers and Redbacks – and pubs and clubs that bring communities together »
Lion is owned by Japanese giant Kirin Group Lion makes brands such as Tooheys and XXXX Gold in other breweries in Australia
Its main rival, Carlton & United Breweries, now owned by the Japanese group Asahi, is the Australian market leader with brands such as Victoria Bitter and Carlton Draft
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World News – UA – Lion to close West End Brewery in Adelaide
SOURCE: https://www.w24news.com