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Trace William Cowen is a writer and lives in Los Angeles. He tweets here with dramatic irregularity.
Gucci has announced a new wave of its Gucci Pins experience to celebrate the hugely successful The North Face x Gucci collection.
On Monday, the Italy-based luxury house announced a new range of « ephemeral stores » in five different locations across the US. S.. . and Canada, all inspired by the pins on digital maps. The shops will open on Jan.. Debut January. 6 and feature pieces presented in an immersive environment straight from the head of creative director Alessandro Michele.
There are two temporary stores with the collection in downtown Los Angeles and / or Brooklyn. Meanwhile, areas within the Gucci boutiques in San Francisco, Chicago and Holt Renfrew Toronto are being redesigned to serve as temporary installations.
The pin positions are appropriately inspired by the forces of nature. One highlight are headlights that reflect the experience of staring into a star-filled sky from a tent.
Visitors also receive nature sounds in 8D audio via QR codes. In addition, each pin locale is also an official Gucci PokéStop – thanks to a unique collaboration with AR company Niantic. Pokémon GO enthusiasts have the opportunity to cycle through a trio of digitally wearable collectibles.
The North Face x Gucci collection will be available for the first time at these pin locations from January. 6, followed by online and select Gucci store availability later this month. Below is location information for the Pin Experiences:
134 N 6th Street, Brooklyn, NY, 11249 Downtown Los Angeles
2120 East 7th Place, Los Angeles, California, 90021 San Francisco
240 Stockton Street, San Francisco, California, 94108 Chicago
900 North Michigan Avenue, Chicago, IL, 60611 Toronto (Holt Renfrew Center)
50 Bloor Street West, Toronto, ON, M4W 3L8
Gucci, the North Face, Pokémon GO, Niantic
World News – USA – Gucci announces new immersive pin locations celebrating the Gucci North Face X collection
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