World News – US – After 21 years, Pepsi Center will be renamed Ball Arena in new partnership


Starting Thursday, the home of the Denver Nuggets and Colorado Avalanche will be known as Ball Arena as part of a multi-year global partnership between Ball Corporation and Kroenke Sports and Entertainment Locally denominated, the partnership includes sustainable and eco-friendly elements that will be established at Ball Arena, SoFi Stadium (Los Angeles Rams) and Emirates Stadium in London (Arsenal)

“The partnership was founded on a shared vision to advance sustainability in sports and entertainment by strengthening on-site aluminum recycling, providing fans with a more eco-friendly experience and showcasing aluminum beverage packaging as the most sustainable choice, ”said a press release from Ball

The nature of the deal, at three separate locations, is unprecedented for KSE The local Denver arena had been Pepsi Center for 21 years, and Pepsi will remain the official drink sponsor of Ball Arena

When Ball and KSE started negotiating over a year ago, a naming rights deal wasn’t even under discussion, according to someone familiar with the situation. Instead, Ball wanted to become a sustainability partner with KSE The more the two companies explored the possibility of a naming rights agreement, the more it made sense for both parties

“This is an important time in sports and entertainment, and we are proud to partner with Kroenke Sports & Entertainment to advance sustainability at venues by implementing concrete solutions to the waste crisis. ‘packaging,’ said John A Hayes, President, President and CEO of Ball Corporation “We are committed to making recycling an easy, everyday choice for consumers by providing them with endlessly recyclable aluminum cans, bottles and cups that can be used and made. put back on a store shelf in just 60 days, and improving on-premises recycling infrastructure We look forward to continuing to work with KSE to bring positive change for the years to come « 

Ball will be KSE’s exclusive sustainability partner at Ball Arena Working with KSE, they have pledged to switch to aluminum beverage packaging – « cans, bottles and cups – for 100% of the site’s concessions, in the goal of implementing a closed loop system by 2022″The partnership also includes investments in community education focused on recycling aluminum

Said Stan Kroenke, President of KSE: “Our goal in selecting a long-term international partner was to find a Colorado-based company with global fame to grow alongside our talented young teams. Ball Corporation fits that vision perfectly, an innovative leader who shares our commitment to our local community, environmental sustainability and creating great jobs in Colorado. We look forward to unveiling the Ball Arena and welcoming our fans to our home when it is time to responsibly celebrate sporting and live entertainment events again. »

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Pepsi Center, Kroenke Sports & Entertainment, Ball Corporation, Denver Nuggets, Colorado Avalanche, Stan Kroenke, Colorado Mammoth

World News – United States – After 21 Years, Pepsi Center to be renamed Ball Arena in new partnership


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